What is Search Engine Optimization (SEO)?
Search Engine Optimization refers to the collection of
techniques and practices that allow a site to get more traffic from search
engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas:
off-page SEO (work that takes place separate from the website) and on-page SEO
(website changes to make your website rank better). This tutorial will cover
both areas in detail! Remember, a website is not fully optimized for search
engines unless it employs both on and off-page SEO.
Search Engine Optimization(SEO) is improving and promoting a
website. It is increasing the number of visitors from search engine and making
sure your site is structured well that
search engine understand. It is making your site better for people too and not only for search engine.
“Search Engine Cannot be accomplished with a blink of an
eye but needs time and effort before fruits can be seen”.
If you have a website you certainly want to be on top in
result or at least at first page so making your site Search Engine Friendly is
Search Engine Optimization. Search engine optimization is merely the practice
of making your website or blog more accessible to both search engines and
search engine users; in other words, you're making it easier for them to find
you.
Why does my website need SEO?
Most people who own and operate a
website strive to have as much traffic as possible. There are two main ways
that you can get more visitors: paying for advertisements, or designing your
site to be suggested by search engines, or SEO.SEO – search engine optimization –
is a continually growing facet of web design and marketing. Rather than spend
money on advertising and promotion, you can simply build your website in a
framework that makes it easier for search engines (such as Google and Bing) to
understand.
The Majority of web traffic is
driven by Search Engines and it provides targeted traffic. It Search queries
carries extraordinary value. Experience has shown that search engine traffic
can make (or break) an organization's success. Targeted visitors to a website
can provide publicity, revenue, and exposure like no other channel of marketing, Investing in SEO can provide
revenue, publicity and exposure to your company/business/website.
Why can't the search engines figure out my site without
SEO?
The following reason Search Engine can't able to figure out your site easily
- Search engines are smart, but they still need help
- SE’s uses improved technology to crawl the web more deeply and return better results to users
- The right SEO can get you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
- SEO helps boost rankings so that content will be placed where searchers will more readily find it
Summary: You need to help the search engines find your
page or content and for that you need to do the effective SEO for your site or
page or else no one can find you out of millions. Frankly speaking, nobody has
got the time.
Can I do SEO for myself?
Things to be counted :
- Yes you can
- The world of SEO is complex, but most people can easily understand the basics
- A small amount of knowledge can make a big difference
- Combine your Seo knowledge with a little practice and you are well on your way
- You need time commitment and willingness to learn
- You need to have a good grasp of the core concepts and elements of Seo.
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